Choosing a Location for a Burger King fast food...

The nature of a Burger King restaurant and a car factory are both very different as they are both different services, therefore there will be many varying factors that need to be considered when choosing an appropriate location for siting either of these. Burger King provides a service to the public, therefore it lies in the tertiary sector, whilst a car factory is a manufacturing business, which provides cars for there company. Every business needs to be located, but this has to be done carefully, as it is very expensive to reverse. The main factors which will influence a businesses decision to locate in a certain area are, competition, costs of the area, government incentives, availability of labour, proximity to materials and†¦show more content†¦The type of land may also be important, as a car factory will not need the same land as a restaurant would, this would mean a clear price difference. Availability of labour is also a key factor, both businesses will need staff to work for them. In both businesses, a large supply of unskilled workers are required to be trained up and taught how to perform there jobs. The businesses would need to locate in an area where there is a high-level of unemployment as they will easily attract people wanting jobs. Also, these areas will have low labour costs, as they will be able to pay workers the minimum wage rate. One factor that a car manufacturer will have to consider, but not Burger King, is the proximity to market. This is because businesses that assemble components often chose to locate closer to where the customer markets are. This is because the cost of transporting the finished heavy product is more then transporting the raw materials. Similarly, a factor that Burger King will have to consider and not a car factory is the shops that are around them. Burger King needs to be located in a High street or a urban town centre, as this i s where the majority of people who visit fast-food restaurants will be shopping or visiting. People will already be in the area, and if they see a fast-food restaurant and are hungry they will go in, however they will not drive outShow MoreRelatedDesigning a Customer Driven Statergy23698 Words   |  95 Pagesand fresh doughnuts. Rosenberg started franchising the Dunkin’ Donuts name, and the chain grew rapidly throughout the Midwest and Southeast. By the early 1990s, however, Dunkin’ was losing breakfast sales to morning sandwiches at McDonald’s and Burger King. Starbucks and other high-end cafes began sprouting up, bringing more competition. Sales slid as the company clung to its strategy of selling sugary doughnuts by the dozen. In the mid-1990s, however, Dunkin’ shifted its focus from doughnuts to coffeeRead MoreHbs Case Study Guid30915 Words   |  124 Pages..................................... 102 PRACTICE CASE 22 (HBS AS A BUSINESS).............. ............................................................................................................................. 104 PRACTICE CASE 23 (FAST FOOD RESTAURANT) .................................................................................................................................. 106 PRACTICE CASE 24 (AUTOMOBILE PRODUCER) ................................................................Read Morepaul hoang answers72561 Words   |  291 Pagessmall company such as Reload from entering overseas markets where such rivals exist. By locating in a different continent, Reload will need to establish itself with new suppliers who are reliable in providing the firm with fresh ingredients for its food and beverages. Legal systems are different in foreign countries so legal experts will need to be hired to ensure there is a smooth transition of operations in Scotland and other countries outside of New Zealand.  © Paul Hoang and IBID Press Read MoreReed Supermarket Case32354 Words   |  130 PagesThe international market selection process Learning objectives 8.1 Introduction 8.2 International market selection: SMEs versus LSEs x CONTENTS 8.3 Building a model for international market selection 8.4 Market expansion strategies 8.5 The global product/market portfolio 8.6 Summary Case studies 8.1 Tata Nano: international market selection with the world’s cheapest car 8.2 Philips Lighting: screening markets in the Middle East 8.3 Video case study: Hasbro Questions for discussion References Read MoreCase Studies67624 Words   |  271 Pagesvision, and new products since then have been based on this vision. The adaptation of the strategy went well beyond the menu, encompassing many aspects of the restaurant management system. Two different menu boards were displayed in each restaurant – green for vegetarian products and purple for non-vegetarian products. Behind the counter, restaurant kitchens had separate, dedicated preparation areas for the meat and non-meat products. The kitchen crew (in charge of cooking) had different uniforms to distinguishRead MoreOperational Management36687 Words   |  147 PagesTAB LE OF CONTENTS Section Introduction 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Operations and Productivity Operations Strategy in a Global Environment Total Quality Management Forecasting Design of Goods and Services Process Strategy and Capacity Planning Location Strategies Human Resources, Job Design and Organisational Effectiveness Supply Chain Management Inventory Management and JIT Systems Aggregate Scheduling Materials Resources Planning (MRPII) Project Management Bibliography Title of Section Page 3-6Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesaggressive Airbus, brought market shares close to parity. Both firms are now introducing strikingly new planes, but are finding problems with their outsourcing key components to foreign suppliers. Comebacks McDonald’s had long dominated the fast food restaurant market. Then it began to falter, and hungry competitors made inroads into its competitive position. As it fought to regain its momentum, it explored diversifications and ever more store openings, while profitability plummeted. Recently,Read MoreVarian Solution153645 Words   |  615 Pagesmeals in French gourmet restaurants. The price of Jonathan’s brand of whiskey is $20 per bottle, the price of designer tennis shoes is $80 per pair, and the price of gourmet restaurant meals is $50 per meal. After he has paid his taxes and alimony, Jonathan has $400 a week to spend. (a) Write down a budget equation for Jonathan, where W stands for the number of bottles of whiskey, T stands for the number of pairs of tennis shoes, and M for the number of gourmet restaurant meals that he consumes. Read MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesa firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations. Answer: B Page Ref: 4 Objective: 1 Difficulty: Easy 2) ________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A) Marketing management B) Knowledge management C) Operations management D) Strategic management E) DistributionRead MoreMiss23262 Words   |  94 Pagesenvironment and internal environment (as a basis for deciding on a long-term strategic direction and developing a strategic vision), then proceed to an evaluation of the most promising alternative strategic options and business models, and culminate in choosing a specific strategy. This chapter presents the concepts and analytical tools for zeroing in on a single-business company’s external environment. Attention centers on the competitive arena in which a company operates, the drivers of market change

Essay about The Three Spirits in Dickens’ A Christmas Carol

The Three Spirits in Dickens’ A Christmas Carol In Dickens’ Ghost story ‘ A Christmas Carol’ we are shown a story of redemption. Dickens uses description, sarcasm and many other effects to create the sudden changes of atmosphere in the novel. I will look at how Dickens creates such a structured book and what causes it to be so effective. However before I begin to examine Dickens’ methods I will see how each of the mysterious spirits affect Scrooge and how he responds to them. Ebenezer Scrooge is a miser if ever there was one - grasping and covetous, rich and penny-pinching. Dickens describes how he keeps a clerk, Bob Cratchit, on a measly fifteen shillings a week and a very small fire. His only family, a nephew named†¦show more content†¦He also remarks that Fezzywig had the power to make his apprentices happy or sad - a recognition that he returns by treating his clerk Cratchit better. He is also shown other Christmases for more evidence. The Ghost of Christmas Past shows Scrooge himself as a young boy, alone in a school at Christmas. His sister Fan comes to take him home, telling him their father had a change of heart. At a later Christmas, Scrooge visits himself and his old sweetheart Belle, and watches in horror and sadness as he sees himself break off their engagement. Scrooge is also shown happy times, as he sees himself apprenticed to the kind and merry merchant Fezzywig.The Ghost of the Christmas Past shows how our experiences make us who we are (that is why he is both a child and an old man - who we are and who we will be as well as who we were). When the Ghost of Christmas Present shows him the marketplace, Scrooge thinks about how the Spirits blessing helps those with not enough to eat. He also remarks on how all of the people he is shown - the miners, the sailors, his nephew, the Cratchits - are happy and merry even though they have no money. He worries about Tiny Tim, and asks whether he will live. `Spirit, says Scrooge, with an interest he had never felt before, `tell me if Tiny Tim will live. `I see a vacant seat, replied the Ghost, `in the poor chimney -corner, and a crutch without an owner,Show MoreRelatedEbenezer Scrooges Visit by the Three Spirits in Dickens Novel A Christmas Carol667 Words   |  3 Pagesreaders travel into the main characters mind or point of view. In Charles Dickens novel, A Christmas Carol, a grumpy and selfish old man, Ebenezer Scrooge, was visited in his dream by three spirits. It all started in the morning of Christmas Eve when Scrooge came across into some events which made him started thinking and dreaming about his past, present and future with 3 different sprits. Many people believed that the three Spirits did visit Scrooge. It started when Scrooge heard Marley, Scrooge’s oldRead MoreCharles Dickens and A Christmas Carol1613 Words   |  7 PagesCharles Dickens and A Christmas Carol: Famed British author, Charles Dickens was born on February 7, 1812, in Portsmouth, England. He was the second of eight children, living in a poor neighborhood in London. His parents were John Dickens, a naval clerk, who always lived beyond his means. Married to his mother Elizabeth Dickens, who aspired to be a teacher and a school director. Dickens went to William Giles’ school in Chatham, Kent, for approximately one year before his father’s money habitsRead MoreSocial Criticism In A Christmas Carol By Charles Dickens765 Words   |  4 Pagesthe world renowned classic, A Christmas Carol. Charles Dickens, born on February 7, 1812, spent the first nine years of his life living in southeast England with his father John, who was kind and likable man, although financially irresponsible. After moving to London, the twelve-year-old Dickens had his father arrested and set to debtors’ prison where his mother moved seven of their children, but arranged for Charles to live alone outside the prison. Charles spent three traumatic years away from hisRead MoreScrooges Journey of Growth and Redemption in a Christmas Carol810 Words   |  4 PagesIn A Christmas Carol, Charles Dickens represents Scrooge as an unsympathetic man who is offered the opportunity to redeem himself. Through use of language, the reader is positioned to view him adversely, but during the journey of morality lessons shown by three spirits, Scrooge recovers his sense of joy by undergoing a significant transformation. Scrooge seeks redemption through the many lessons taught by the Spirits of Christmas Past, Present, and Yet to Come. In A Christmas Carol, DickensRead MoreThe Life Of Charles Dickens A Christmas Carol1062 Words   |  5 Pageslasted from 1832 to 1901 under Queen Victoria’s reign. The culture revealed in this era was a time of rapid change, social inequality, industrialization, supernatural and religious beliefs, and was accurately reflected in the works of Charles Dickens, A Christmas Carol. Roles of men and women were strictly defined, as were economic statuses. The hustle and bustle of the streets led to illnesses. Working conditions were destitute and unsanitary. Children often had little to no education, unless very fortunateRead MoreAnalysis Of A Christmas Carol By Charles Dickens1395 Words   |  6 PagesMore than Just a Novel for the Christmas Season Christmas, the most joyous season of the year for many Christians. Yet, in the early Victorian era many industry and business leaders started to emerge as people who lacked the spirit of giving of kindness, particularly around Christmas. Charles Dickens, in eighteen forty-three penned a novel that to this day is one of the most beloved books of the Christmas season. Many view the book only as a seasonal novel to read as a young child or even an adultRead More Dickens A Christmas Carol and the Industrial Revolution Essays894 Words   |  4 Pagesnbsp; Dickens A Christmas Carol and the Industrial Revolutionnbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp; Besides being the secular story of Christmas time in an urban setting, A Christmas Carol, tells the sacred story of Christmas as well. With A Christmas Carol, Dickens initiated an ongoing creative process in the Anglo-American imagination. As a result of the Industrial Revolution and the growth and development of cities peoples lives changed drastically as they movedRead MoreEssay on The Personality of Scrooge1338 Words   |  6 PagesEbenezer Scrooge is the major character in the story, A Christmas Carol written by Charles Dickens. A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novella is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really wantRead MoreThe Personality of Scrooge Essay example1341 Words   |  6 PagesEbenezer Scrooge is the major character in the story, A Christmas Carol written by Charles Dickens. A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novella is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really wantRead MoreScrooges Transformation in Dickens A Christmas Carol Essay1319 Words   |  6 PagesEbenezer Scrooge is the major character in the story, A Christmas Carol written by Charles Dickens. A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novel is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really want to

E Business Application Woolworths Limited

Question: Discuss about the E-Business Application for Woolworths Limited. Answer: Introduction The report depicts the importance and usage of E commerce strategy in the commercial market instead of traditional commerce. Electronic commerce is referred to as a combination of selling and buying of goods through electronic channel (Moloney 2015) or internet medium supported by Graphical User Interface (GUI). In order to maintain convenience most of the well known organizations have decided to adopt Ecommerce business strategies to develop their system. In this report the selected organization is Woolworths Limited. The usability of Ecommerce strategies and the current applications will be described in this report along with the Ecommerce marketing strategies. How the Supply Chain Management (SCM) and Customer Relationship Management (CRM) are related to the current Ecommerce system will also be described in this report. After complete diagnosis required changes, applicable for Woolworths Limited will also be illustrated in this report. Description of Woolworths operations During analysis the E commerce strategies, it has been found that Woolworths Limited applies different operation for overall growth. The primary resources used by the company, enables it to reduce its operational and security issues (Arli et al. 2013). Woolworths Limited has engaged different tools to its daily operation for specified recognition in the competitive marketplace. Various sophisticated technologies help the organization to attract more number of consumers and existing consumers satisfaction (Da Costa 2016). E business applications currently used From the bricks and motor trades it has been discovered that, in the year of 2008, Woolworths Limited engaged itself to SAP, to support the delivery and other technical processes (Da Costa 2016). Manual information production process is possible with thee adaptation of this technology. Electronic data recipient will receive a manual information system by implementing SAP. GS1 net is another system adopted by Woolworths Limited that enhances the world wide application of the retail industry (Fernie and Sparks 2014). Apart from this, other technologies adopted by Woolworths Limited are Global data synchronization standard and information sharing standard. The GS1net provided features are as follows: Data integrity is improved and rework in the supply chain management is reduced. Time and cost management is possible Resolved paper based or traditional transaction process Streamline communication is available. Data exchange and maintenance became easier Figure 1: Ecommerce application (Source: Kruger and Fourie 2015, pp-442) Ease of usage of Ecommerce system E commerce usability provides many opportunity and strength to Woolworths Limited. It consists of many benefits. With the help of Ecommerce Woolworths Limited has able to expand their business from local to international level. Easily Woolworths Limited can locate more number of consumers globally from suppliers to business partners (Viljoen 2012). The brand image can be improved including better consumer services. The productivity also increases and the supply chain management is easier to handle. Virtual actions are available, consumers get opportunities to select the best suited option from several. In an independent platform users can share and provide their feedback about the service of the company. E commerce applications currently used Currently among different E commerce applications the main application that are adopted by Woolworths Limited are the SAP that is interrelated to Enterprise Resource Planning (ERP) management (Stander 2015). It proves a buyer centric management system that is strictly focused on the requirements of the buyers. The activity provides online experiences and enables the organization to develop the brand image. From other prospects direct access to the server and error prevention has become possible. Advanced applications maintained by Woolworths Limited are as follows: Browser conversion into buyers: This is an important application of E-commerce as users get opportunity to go through the website of Woolworths Limited and can select any one from a set of options (Galliers and Leidner 2014). Cross selling increment: This application helps Woolworths Limited to be aware about their faults and the consumers can provide suggestion to that they can improve their system. Apart from this, for additional products they can request to the owners so that they could add it for improvement. Loyalty building: Value added relations to the website helps to establish a relationship among the consumers and the management of the organization (Fernie and Sparks 2014). Different organization holds different websites and it helps to create competition among them. E commerce marketing strategy strategy Impact Micro target an online audience The main aim of Ecommerce is to build and design a website that can easily reach the consumer (Stander 2015). The design of the website of Woolworths Limited is very attractive to the clients thus; more number of consumers are getting in touch to it and providing their suggestion more improvement. Personalization The website of Woolworths Limited is capable to design such a design so that it could reach the need of all the consumers at a time without any collision. Based on the preferences of the consumers, the website is continuously developing itself (Viljoen 2012). Target segmentation integration across the channels The target of Woolworths Limited is to attract the consumer from all over the world without any technical issue (Sila 2013). Content building It creates multichannel based offers to the clients. The network channel that is used by the company is sufficient and can be handled by all any one very easily (Galliers and Leidner 2014). Figure 2: Marketing strategy (Source: Mlitwa and Raqa 2012, pp-350) Ecommerce supply chain strategy Many E commerce supply chain strategies are maintained by Woolworths Limited. The rate of online sale is increasing rapidly than common in store based sales (Fernie and Sparks 2014). The continuous rise of supply chain engaged number of consumers. In fact, the organization is continuously implementing business strategies to develop the system. The strategies are as follows: The online consumers expect a fast product delivery and easy return process without any external interruption. There are many advantages in process import and export system. It reduces the cost and time for the overall process (Barnes and Hunt 2013). Continuous backup system is available due to the presences of operational redundancy. Inventory management system is also increased due to direct relation between the consumers and website. For the multichannel retailers a good supply chain management helps to improve their infrastructure. Due to twenty four hour services the consumers are able to get service all the time regardless of the geographical boundary of the clients (Galliers and Leidner 2014). Metrics are available to calculate the market penetration as well. Thu, the consumers can easily compare Woolworths Limited companys website to others and select the best option among them. Ecommerce security strategy and IT architecture The E-commerce system provides several opportunities to Woolworths Limited but at the same time, there are certain security concerns associated to it (Mlitwa and Raqa 2012). The IT architecture is needed to be very strictly protected so that, no other outsiders can interrupt within their existing system (Fernie and Sparks 2014). In order to keep the site secured certain security management are needed to be adopted by Woolworths Limited. The strategies are as follows: Selection of secure ecommerce platform: A cloud based security platform is required to be adopted so that the clients can easily handle it. The system should also consist of sophisticated object oriented programming language and software systems (Sila 2013). The management team is technically expert and they can provide VoIP supply to the server as well. Secure connection: Firewall, DMZ is included to the system so that no unauthenticated user can access the site. Secured network connection: In the IT architecture updated network system is present so that if any connected node fails then, it could be avoid the overall network failure (Kruger and Fourie 2015). Conclusion From the overall discussion it can be concluded that Ecommerce has developed many emerging technologies in the management system of Woolworths Limited. Different operations and e commerce strategies maintained by Woolworths Limited are described in this report. Apart from this, application of data synchronization helps to develop the automated exchange and manual data operation is also illustrated in this report. Two basic factors associated to Ecommerce are Supply can management and customer relationship management is elaborated in this report. Not only this but also how the existing operations of E commerce can be developed is also described in this report. Recommendations In order to improve the system certain recommendations are provided to the existing management maintained by Woolworths Limited. The recommended suggestions are as follows: Innovative ideas: Innovative ideas and emerging technologies are needed to be introduced within the existing system to develop the security and risk management system. Training and development: The employees working for Woolworths Limited are required certain training and development program so that they could develop their operational skills. Security evaluation: In order to keep the data secured from external attacks different encryption and decryption techniques are needed to be acquired. Architectural development: Woolworths Limited should implement cloud computing technology so that the management can operate the system easily. As it is platform independent thus, operation can took place in any platform. Strategic development: The system should implement strategic changes in their existing system. Price relationship identifier is needed to be added so that a synchronized relationship can be configured. References Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. Woolworths Australia and Walmart US: Best practices in supply chain collaboration.Journal of Economics, Business, and Accountancy| Ventura,16(1), pp.27-46. Barnes, S. and Hunt, B. eds., 2013.E-commerce and v-business. Routledge. Da Costa, E., 2016.Global e-commerce strategies for small businesses. Mit Press. Fernie, J. and Sparks, L., 2014.Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan Page Publishers. Galliers, R.D. and Leidner, D.E., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Johnson, P.F., 2014.Purchasing and supply management. McGraw-Hill Higher Education. Kruger, H. and Fourie, L.C., 2015. Online product and/or service brand offerings in South Africa.South African Journal of Economic and Management Sciences,7(3), pp.440-458. Mlitwa, N. and Raqa, N.M., 2012. The Socio-Technical Dynamics of e-Commerce Adoption in the Mainstream Grocery Supermarkets in South Africa.I-Business,4(4), p.350. Moloney, D.J., 2015.A review of the critical success factors and challenges facing e-commerce in the clothing industry in South Africa(Doctoral dissertation, Stellenbosch: Stellenbosch University). Sila, I., 2013. Factors affecting the adoption of B2B e-commerce technologies.Electronic Commerce Research,13(2), pp.199-236. Stander, A.M., 2015.Investigating the use of e-commerce to empower South African women(Doctoral dissertation, North-West University (South Africa), Potchefstroom Campus). Viljoen, M., 2012. The impact of e-commerce on customer relationship management in the financial services industry.