Choosing a Location for a Burger King fast food...

The nature of a Burger King restaurant and a car factory are both very different as they are both different services, therefore there will be many varying factors that need to be considered when choosing an appropriate location for siting either of these. Burger King provides a service to the public, therefore it lies in the tertiary sector, whilst a car factory is a manufacturing business, which provides cars for there company. Every business needs to be located, but this has to be done carefully, as it is very expensive to reverse. The main factors which will influence a businesses decision to locate in a certain area are, competition, costs of the area, government incentives, availability of labour, proximity to materials and†¦show more content†¦The type of land may also be important, as a car factory will not need the same land as a restaurant would, this would mean a clear price difference. Availability of labour is also a key factor, both businesses will need staff to work for them. In both businesses, a large supply of unskilled workers are required to be trained up and taught how to perform there jobs. The businesses would need to locate in an area where there is a high-level of unemployment as they will easily attract people wanting jobs. Also, these areas will have low labour costs, as they will be able to pay workers the minimum wage rate. One factor that a car manufacturer will have to consider, but not Burger King, is the proximity to market. This is because businesses that assemble components often chose to locate closer to where the customer markets are. This is because the cost of transporting the finished heavy product is more then transporting the raw materials. Similarly, a factor that Burger King will have to consider and not a car factory is the shops that are around them. Burger King needs to be located in a High street or a urban town centre, as this i s where the majority of people who visit fast-food restaurants will be shopping or visiting. People will already be in the area, and if they see a fast-food restaurant and are hungry they will go in, however they will not drive outShow MoreRelatedDesigning a Customer Driven Statergy23698 Words   |  95 Pagesand fresh doughnuts. Rosenberg started franchising the Dunkin’ Donuts name, and the chain grew rapidly throughout the Midwest and Southeast. By the early 1990s, however, Dunkin’ was losing breakfast sales to morning sandwiches at McDonald’s and Burger King. Starbucks and other high-end cafes began sprouting up, bringing more competition. Sales slid as the company clung to its strategy of selling sugary doughnuts by the dozen. 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